Gucci introduces its new Hollywood Forever eyewear collection and campaign, featuring a selection of glamourous crystal-studded sunglasses. To design this edition of glimmering styles, Gucci’s Creative Director Alessandro Michele took inspiration from the mesmerising, eclectic spirit of the Hollywood stars of yesteryear, who shined both on and off screen. First launched in 2017, the Hollywood Forever eyewear concept is reinvigorated for 2021 to bring a touch of fabulous vintage glamour to a thoroughly contemporary selection of sunglasses. Mixing retro allure and modern refinement, these frames tell the story of the fun that can be had through acting your own part.
Every style is enriched with glittering crystals that are meticulously applied by hand to capture and reflect Hollywood’s dazzling appeal; in the metal frames, the Gucci script and tiny hearts are engraved on the bridge, further enhancing the design. The gold interlocking G emblem adds further sophistication to what is a bold and lavish aesthetic.