Zara recently revealed its Studio collection, “Lost in Nowhere,” for the spring-summer 2023 season. The menswear range is accompanied by a new campaign featuring the creative expertise of Fabien Baron behind the camera and Karl Templer’s styling prowess. Models Carson Williams and Noah Hanes don the collection that reflects a fusion of a West Coast flair with a vintage vibe from the 50s and 60s, interwoven with a preppy touch to create a unique retro-futuristic aesthetic.
Emphasizing boxy silhouettes, the Zara Studio collection encompasses various garments, from cozy sweaters to short-sleeved shirts, cropped denim jackets, and sleek chinos. The menswear pushes boundaries with statement pieces like a leather contrast color shirt or a multi-striped sweater while catering to those with a penchant for coordinated looks with a matching silk shirt and shorts ensemble. Overall, the Zara Studio collection offers a modern take on classic styles, perfect for those seeking to stay ahead of the fashion curve.
